July 24th

You’re tweets are terrible, but Freud can help

If you’re reading this then the cognitive dissonance created by the headline did its job. It’s an example of how we’re increasingly subject to psychological manipulation online, something that Lanya Olmsted explores in a blog post about the psychology of twitter engagement.

I’ve noticed that certain types of tweet copy elicit higher numbers of clicks and engagement — and these types of copy align with several prominent psychological theories.

Successful clickbait headlines or tweets are essentially about the art of preying on a reader’s insecurities and, while I respect their evil genius, I truly loathe them. They’re the content equivalent of junk food advertisements, convincing the gullible to consume nutrition-free empty calories.