Designer Masato Nakada has a plan to help us say more with less by chopping letters in half. Apparently the idea is not as half-baked as it sounds. Masato claims writing is still legible when composed of split letters and reading speed is increased because words use half as many letters. Maybe it’s all part of a grand plan to take communication back to the era of hieroglyphics.
Emojis are replacing texts so we need letters to be that much more robust and up to snuff with these dynamic icons.