July 15th

Rise up, mobile editors, and conquer

No, this is not a story about forcing lazy editors to leave their computers and walk around the office more, but a call to action by media consultant Mario Garcia for publications to acknowledge how many people now read news on their phones and hire editors focused solely on enhancing the small-screen storytelling experience.

No doubt he’d also like to get a nice consultancy fee for telling them how best to do it.

So it is natural, with 30-60% of audiences now consuming journalism on mobile, that there is a push to create mobile editor roles and dedicated mobile swat teams

I wonder when 30-60% of newspaper revenues will come from mobile? I’m certainly not the poster child for monetizing mobile. I already read most news on a 4.7″ screen. I pay for none of it and successfully ignore the ads.