August 5th

Reports of the death of newspapers are greatly exaggerated

The traditional newspaper industry is slowly dying as advertisers and readers go digital. At least that’s the conventional wisdom. But according to the latest Newspaper of Association of America report, newspapers are not going out without a fight.

The industry’s print circulation revenues are up as smaller, more loyal readerships pay more for their newspapers. Circulation expenses, meanwhile, are down thanks to better subscriber targeting, outsourcing and partnerships.

I think we haven’t told the story very well of how the industry has managed to stay profitable after five to seven years of declining ad revenue.