July 30th

Press a button, consume some news

Another day, another news app. Tap For News is simple in practice. Almost too simple to take it seriously as a news source. Every time you tap the big red button you’re served up with a 15-30 second news video.

If you think the link between a big red button and real news seems a bit tenuous, you would be right.

About 15 of those 50 videos were political; the rest were a mix of human interest stories, scientific discoveries, and novelty clips engineered for virality.

Sounds a bit like another news-as-entertainment platform. The concept of hitting a button over and over again for a small morsel pleasure makes me think of a rat trapped in a conditioning box: